Embrace the client's objective, market research, locate the target audience, look for the creative strategy, finding the message, underpin it with the right image, optimize supports... Inform, educate, sensitise, impact, excite, to make react and... to be remembered.
A whole world... Infinite and fascinating.... Without the constraints of paper, but with weight limitations. New query behaviors, attention time reduced, need to hit, "must be intuitive"... "self explained". What a responsibility! Useful and usable, desirable and valuable, findable and accessible, and also credible.
All that and more! Let's go for it!
Thinking before acting. We first find out what we want to achieve and what is the best way to get it. Are there alternatives? Did we considered what would happen if ...? Do we have a plan B if plan A does not work.
We are a creative agency, but the strategy enriches our projects and gives them value. It is comforting to know where you're going, don't you think so?
Our customers appreciate this ability to stop and think. They can breathe ...
We love it.
It forces us to examine, investigate, learn. Who is the customer? How is the product? And the audience? What are the characteristics of the industry? And the leaders in this market?
Okay, now we start ... Our client has to feel identified, but our client's client also has to understand everything that you want to convey!
With just an image? Yes, it's possible.
And we love doing it.
When the audience is multi-channel, multi-device and multi-task, brands need to reach their audience with multi-media campaigns. Audiovisuals formats and channels multiply and content becomes more versatile: videos, smartphone apps, e-mailings, SMS's.
Communication strategies arise in light of these new resources and need to know the media consumption habits of the public we want to head, their ability to vitalize and to share.
Be multi-media, my friend!
In these days when Content is king, the monarchy has ceased to be hereditary.
To reign in today's market you need to know how to offer stories that are really interesting, that add value, that surprise and also that entertain.
From Aplica, we digest the information, we make it understandable and handy. We get in the skin of the sender and the recipient. We structure, we summarize, we index, we write, we go back to the structure, we read, we edit ...
This is the challenge motivates us.
A balance of whites and colorful spots, shapes, lines, proportions, weights and forces.
To explain it without words, to tell it with no voice, to thrill without music, it is a whole concentrated, intense.
It is a glance, is strikes me, is attracts me.
Nowadays, having a website is not enough. Now we have to position it in the search engines, we should establish a dialogue with our partners, we need to be on social networks, we need to be active, we must ... but do not have enough time!
If we have a well-designed strategy and knowledge of the right tools is possible!
Read me and understand me ... That's what we are asked for on each publishing project.
In the conceptual part, structure content, make sense, create reading levels, adapting the style to the future reader.
In the visual aspect, consider the font, size, margins, spacing, line spacing, images ...
Everything needed for the result to be unbeatable, and now enjoy it!
To create in three dimensions. A whole exercise for creativity! Think about materials, forms, closures, applications, transport. Study their reaction to handling, learning from experience, apply graphics.
Warning... it is not flat! Let's play!
These are my clients ... and now what? Should I still dedicate that much effort to retain them? It has been so hard to capture them! Well, they will be faithful because they like me.... Until they meet another brand they like better!
Ok, I got it! I need to to put resources in, but now it is easier: I know what they like, what interests them, and I can take care of them.
Let's take care of them together!
As an agency, we especially like to unleash our imaginations on our own campaigns. We look for impact we like to take care to the smallest detail. Sometimes we use practicality, sometimes social sensitivity, but humor is always present ... Aplica style!